the art of serving with albums
A step-by-step playbook for photographers who want to serve better, increase their per client revenue, and finally make album sales feel natural, not pushy.
Let’s get real for a second, friend
PASSIVELY SELLING ALBUMS ISN'T SERVING YOUR CLIENTS, OR YOUR BOTTOM LINE.
You’re already creating timeless, emotional images. But if those images never make it off the screen, you’re missing a chance to serve your clients more deeply and grow your business intentionally.
Albums aren’t “upsells.” They’re legacy pieces, and when you lead your clients through that process with purpose and clarity, everyone wins.
FOR YEARS, I THOUGHT I HAD A SYSTEM FOR SELLING ALBUMS, TOO.
But in truth? I was offering them passively, hoping clients would be interested, instead of confidently leading them through a clear, intentional process. And it showed in my numbers.
After 15+ years in the industry, stepping away from 12 years of weddings, investing A LOT in coaching and education, and founding The Album Concierge, I finally learned how to sell albums the right way, in a way that feels genuine, service-based, and profitable.
Now I’m sharing the entire framework with you.
i'm sharing my complete system
This is the framework that has given me confidence, clarity, and freedom. It's the foundation of what we do at The Album Concierge — and it’s yours inside The Art of Serving with Albums.
Who is The Art of Serving with Albums for?
new to selling albums
You’ve never sold albums (or sold very few), and you want clarity and confidence. This guide teaches you how to price for profit, source, lead the consult, guide customizations, and set expectations… without feeling salesy or overwhelmed.
A complete, done-for-you system to follow
Ready to Elevate Your Existing Process
You do sell albums, but your workflow feels messy, slow, or inconsistent. Learn how to streamline your policies, simplify revisions, guide customizations with ease, outsource the right parts, and create a polished client experience that feels high-end and efficient.
Refine what you already have…and make it better.
any Photographer Who Want a Clear, Repeatable System
Whether you’re beginning or refining, this guide gives you the structure you’ve been missing: a step-by-step workflow, clear communication templates, confident pricing, and a process that makes albums an effortless, profitable part of your business.
Serve better. Earn more. Feel grounded.
Actionable Checklists at the End of Each Section
Appendix with Templates
Table of Contents
this framework is how i generated over $100k of album revenue in one year
This guide distills everything I’ve learned from over 15 years in the photo industry and $50K+ invested in sales and client experience education — so you don’t have to spend years figuring it out yourself.
A step-by-step playbook to help you master the art of serving your clients from the heart with albums. Actionable, proven, and rooted in genuine care.
You’ll learn...
Mindset: How to shift from selling to serving
Pricing: Confidently structure your album pricing for profit
Priming: When and how to introduce albums naturally
The Photo Consult: The exact framework for effortless conversation that convert
Design & Customization: How to guide clients through choices without overwhelm
Policies & Workflow: Boundaries that protect your time and serve your clients
kind words
jennifer harvey
“Britt has helped me create a framework for growing the album sales part of my business. She is clear and provides helpful knowledge and insight.”
garrett richardson
“Album revenue has created a more sustainable model, one where I’m not solely relying on new bookings to grow. That added revenue stream gives me more flexibility in how I structure my calendar and allows me to focus on fewer, more aligned clients while still growing my income.”
CAROLINE RO
“Britt answered questions I didn't even know I had about the process of selling albums. She had explanations for every client objective, photographer insecurity and professional presentation for each step along the way.”
MEET THE CREATOR — britt croft
Longtime wedding and portrait photographer turned founder of The Album Concierge. Britt has refined a system that bridges artistry and business, helping photographers add five figures in album revenue while elevating their client experience.
what are you waiting for? the roi is incredible!
Let’s talk numbers for a second.
The Art of Serving with Albums is less than $500.
One well-led album sale? $2,000–$3,000+.
That means just one client implementing this process could:
✅ Pay for your education investment
✅ Cover the cost of your sample album
✅ And still leave you with profit in your pocket
this guide is about results.
You’re not just learning how to sell albums, you’re learning how to build a sustainable, service-based profit stream that will continue paying you for years to come.